Its really simple...There is no better product out there. TEN STARS! I have tried a lot of products and none of them meet these standards. Amazing ingredients! Amazing scents. The lavender, lemon, sage is my favorite. Also liking the neem seed one. Sam goes out of her way to only choose the right ingredients. Totally natural and safe for your dog. You do not need much, it lathers well and very easy to rinse. Why would you use anything else...is beyond me. I could talk about this product (compared to all the crap that's on the shelves) all day to any pet parent. Why didn't I stumble upon this years ago. Why would you put anything else on your dog? Please do not use anything else. Thanks a million Sam.