Its really simple...There is no better product out there. TEN STARS! I have tried a lot of products and none of them meet these standards. Amazing ingredients! Amazing scents. The lavender, lemon, sage is my favorite. Also liking the neem seed one. Sam goes out of her way to only choose the right ingredients. Totally natural and safe for your dog. You do not need much, it lathers well and very easy to rinse. Why would you use anything else...is beyond me. I could talk about this product (compared to all the crap that's on the shelves) all day to any pet parent. Why didn't I stumble upon this years ago. Why would you put anything else on your dog? Please do not use anything else. Thanks a million Sam.

Love this product. Will definitely be buying again. My puppy's hair is so soft.

Love these products, I have two border collies and the shampoo washes out of their coat quickly unlike many other shampoos I've tried. The shampoo smells fresh and clean too, customer service was excellent. I will only use these products , they are better than all the others I've tried.

I LOVE these products. My Cavs white comes up 100% and never leaves her skin irritated like every other brand. The conditioner is also outstanding, I apply when she's almost dry and her fur is so soft it's like she's a puppy again. The scent is not overpowering and keeps the doggy smell at bay. I use the deoderiser as we approach bath day and it removed all the doggy smell. I can't recommend these products highly enough. AND their customer service is prompt and lovely.

I have been using this shampoo for around 6 months & have found it is gentle both on my skin & the dogs. I adore the fragrance- it is one of my favourite products.